Conversion Rate Optimisation

What is CRO?

• A structured and systematic approach to improving the performance of your website
• Informed by insights—specifically, analytics and user feedback
• Defined by your website’s unique objectives and needs (KPIs)
• Taking the traffic you already have and making the most of it

The Process

CRO is a process that requires a number of different skills .

• Analytics and data specifics
• Design work
• Development work
• Copy writing

All of these skills form part of the overall process and by creating a process that can be managed all of these skills can be brought together.

Key parts of the process involve:

• Attempt to figure out what the numbers mean before trying to fix them
• Form a hypothesis (or hypotheses) based on those test results
• Construct a plan of action to test those hypotheses
• Take the knowledge gained and use to it form new hypotheses
• Understand this is a consistent, structured, and ongoing process of making your website better over time.

We will manage the process ensuring each part has been carfully carried out so the next step can be taken. By using the process and adjusting it can be assured the conversion goals will better themselves over time.